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NOW Widget

Award: Wood Pencil

Wood Pencil / Online Advertising / Digital Innovations / 2009

The internet is right now, whether you can find a way to get on it or not. It's happening as you read this. Sprint's mobile broadband site displays what NOW actually looks like. A digital curator of live feeds, cams and streaming data constitutes the world's most elaborate widget. A downloadable version allows people to take the site with them. In the absence of a single dollar spent on media, it was picked up by over 100,000 blogs, with people spending an average of five minutes on it.

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