NOW Widget
Award: Wood Pencil
Wood Pencil / Online Advertising / Digital Innovations / 2009
The internet is right now, whether you can find a way to get on it or not. It's happening as you read this. Sprint's mobile broadband site displays what NOW actually looks like. A digital curator of live feeds, cams and streaming data constitutes the world's most elaborate widget. A downloadable version allows people to take the site with them. In the absence of a single dollar spent on media, it was picked up by over 100,000 blogs, with people spending an average of five minutes on it.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.