The brief was to launch the 8MP Samsung Pixon Camera phone which is perfect for capturing unexpected moments. A street photographer named Nick Turpin took a photo in his home town of East Dulwich, London, and uploaded it to a website on 22nd October. The public could then click on anything in that photograph. The object with the most clicks then became the subject that Nick had to get in his next photograph. Nick's adventure lasted 28 days with the public sending him across Europe, America and Asia.
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