Hotel 626
Award: Wood Pencil
Wood Pencil / Online Advertising / Digital Advertising Campaigns / 2009
In honour of Doritos bringing back two intense flavours from the dead, we created an intensely scary website. You're trapped in a haunted hotel and have to complete challenges – like singing a demon baby to sleep – to get out. Hotel 626 uses several groundbreaking techniques to dial up the experience. Your webcam sneaks a picture of you and shows it to you later, inside the lair of a madman. Your one salvation is a phone call on your actual mobile phone with directions on how to get out. To make it scarier, you have to play in the dark: Hotel 626 is only open from 6pm to 6am.
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