• Loading…

All I Need (MTV Exit Asia)

Award: Graphite Pencil

Graphite Pencil / Music Videos / Editing / 2009

The MTV EXIT (End Exploitation and Trafficking) campaign is a multimedia initiative produced y the MTV Europe Foundation to raise awareness and increase prevention of human trafficking. Agency Coleman Rasic Carrasco Sydney and Steve Rogers of Revolver created a music video for the single ‘All I Need’, from Radiohead’s critically acclaimed album ‘In Rainbows’. The concept of the video clip was developed by Coleman Rasic Carrasco to raise awareness of exploitation and human trafficking in developing countries, as part of the MTV EXIT Asia campaign. When asked what attracted him to the idea, Steve Rogers commented, ‘It was interesting because I had not seen social commentary that was presented as a music promo before.’ Thom Yorke, Radiohead’s lead vocalist, has personally pledged his support for the project, saying, ‘I’m touched that the music goes with that (idea).

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again