• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Sore Thumb

Award: Wood Pencil

Wood Pencil / Music Videos / Art Direction / 2009

The initial inspiration came from the idea of taking the simple visual language of early 80s wireframe/vector animation, and reinventing it with real physical wireframe structures. The challenge was to create this without any sort of 3D or stop motion animation or post-heavy effects. Every graphic and detail was made and shot in-camera, with the only post effects used being the overlaying or speed ramping of imagery. The final look was almost too realistic in places, so it was important to include a very human element to the project, which materialised in the form of purposefully bad puppetry. The tank miniatures were simply dragged across screen with black cotton in a deliberately inconsistent and jerky fashion.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again