• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Wood Pencil

Wood Pencil / Music Videos / Art Direction / 2009

The initial inspiration came from the idea of taking the simple visual language of early 80s wireframe/vector animation, and reinventing it with real physical wireframe structures. The challenge was to create this without any sort of 3D or stop motion animation or post-heavy effects. Every graphic and detail was made and shot in-camera, with the only post effects used being the overlaying or speed ramping of imagery. The final look was almost too realistic in places, so it was important to include a very human element to the project, which materialised in the form of purposefully bad puppetry. The tank miniatures were simply dragged across screen with black cotton in a deliberately inconsistent and jerky fashion.

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