• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Stealth Sound System

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Marketing / 2009

Fanta believes teens should have the right to play. The brief was to produce a mobile phone application that teens can play without their fun being spoilt by adults. This idea was inspired by the controversial ultra-sonic alarms used to disperse teenage groups, which play high-pitch sounds that only young people can hear. When you get older, you can't hear these sounds any more as your hearing naturally deteriorates. We turned the technology on its head. The mobile application we invented, the Fanta Stealth Sound System, enables those same teenagers to communicate between themselves using frequencies that adults can't hear.

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