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Award: Graphite Pencil

Graphite Pencil / Mobile Marketing / Mobile Marketing / 2009

Nike PHOTOiD is the application that makes you use your mobile to turn everyday inspiration into personalised footwear. Nike briefed AKQA London to connect young, style-conscious consumers with the brand’s online shoe customisation service via their mobiles. We created Nike PHOTOiD: a world-first application of colour recognition technology that turns mobile photos into customised Nike Dunks within seconds. Whenever, wherever inspiration strikes, simply shoot your picture, send it via MMS and receive your shoe design featuring the main colours in your photo – with a unique code to go online and buy. Nike PHOTOiD – 'Shoot Your Colours' launched in nine territories, propelling Nike into an exciting new space, helping creative youth connect with NIKEiD in an innovative way and setting a new standard for mobile marketing.

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