• Loading…

Chibi-Poli Mobile Hunting!

Award: Wood Pencil

Wood Pencil / Mobile Marketing / Mobile Marketing / 2009

We named the product Chibi-Poli because in Japanese 'chibi' means 'small' and 'poli' is an onomatopoeic word for a light, crisp texture. Since 'poli' also means 'cops', we developed cop and robber characters with a well-known illustrator. We then carried out an electronic cops and robbers game using mobile phones, entitled 'Chibi-Poli Mobile Hunting', in Shibuya, one of Tokyo’s largest entertainment centres for young people. The simple game design, which allowed participants to find the robbers (QR codes) hiding in the streets of Shibuya and win a digital prize, proved extremely successful.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again