• Loading…

Routan Boom

Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2009

The U.S. birthrate is at its highest level in more than 35 years. This coincides with the launch of the first ever Volkswagen minivan: the Routan. Naturally Volkswagen grew concerned that people everywhere were making babies just to justify their selfish desire for German engineering. And where there’s a cause, a celebrity crusade is sure to follow. So VW and actress/advocate Brooke Shields teamed up to bring the issue to light. Brooke also offers up a solution – The BabyMaker3000 – which allows online users to make a baby without actually 'making a baby'. Join Ms Shields as she campaigns to create widespread awareness about this troubling epidemic known as the Routan Boom.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again