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Your Other You

Award: Wood Pencil

Wood Pencil / Integrated / Integrated / 2009

Mekanism recently joined forces with Saatchi & Saatchi Los Angeles and Toyota for the innovative, elaborate and multi-platform 'Your Other You' project. The campaign uses web, print, viral and mobile media to play a week-long practical joke on a friend of the user.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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