Binge Drinking
Award: Wood Pencil
Wood Pencil / Integrated / Integrated / 2009
Getting drunk is a bonding experience that plays a central role in how young people socialise. It adds excitement and unpredictability for an age group who live for the moment. This campaign challenges 18 to 24-year-olds who drink excessively to consider the consequences of their actions on a night out. The core creative idea is a question which leaves the audience to decide whether their behaviour is acceptable or not, summarised in the line, ‘You wouldn’t start a night like this, so why end it that way?’ It ran as a fully integrated campaign appearing in TV, radio, print, online and an installation.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.