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Agency Branding

Award: Graphite Pencil

Graphite Pencil / Illustration / Graphic Design / 2009

We wanted to demonstrate how McCann Erickson London has changed. And that the real beauty is to be found inside our Art Deco building, inside the heads of the people that work there. So we created a new identity that formed a physical connection between the brilliant minds of our employees and the building. In doing so, we transformed a traditional office space into a thought-inspiring environment that fosters freethinking. When you pass through our building, you’ll find that it’s crammed full of wonderful ideas, thousands of them. Our drawings are constantly evolving too, as they help to define our brand philosophy and culture. It’s all about making people feel good when they come to work. Feel free to drop in.

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