• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Oil Journey

Award: Wood Pencil

Wood Pencil / Illustration / Graphic Design / 2009

Castrol Magnatec is an intelligent motor oil that seeks out the engine parts that need it most. On this 70m-long billboard – the longest in South Africa – we depicted an engine as a surreal illustrated world through which the Magnatec oil navigates a path to reach its destination. Along its epic journey, the oil encounters a fantastical array of personified engine parts that either lure the oil in or chase it away. The intricate illustration gave passing rush-hour motorists something new to look at every time they drove past.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again