• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Oil Journey

Award: Wood Pencil

Wood Pencil / Illustration / Graphic Design / 2009

Castrol Magnatec is an intelligent motor oil that seeks out the engine parts that need it most. On this 70m-long billboard – the longest in South Africa – we depicted an engine as a surreal illustrated world through which the Magnatec oil navigates a path to reach its destination. Along its epic journey, the oil encounters a fantastical array of personified engine parts that either lure the oil in or chase it away. The intricate illustration gave passing rush-hour motorists something new to look at every time they drove past.

  • Oil Journey
  • Oil Journey
  • Oil Journey

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again