Nova is not your usual radio station. No one plays as many different styles of music as it does. The station started in 1981, and helped rap, world music and electro emerge in France. It is truly different. Very open. However, Nova had not run any ad campaigns for ten years. Fortunately, it liked ours because it was not trying to sell anything. It was not about the station itself, but about music. And (pleasant surprise!) Nova even asked for more ads, in order to make the campaign as 'musically wide' as possible, and to express its identity, well summed up by 'Le Grand Mix'.
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