HAVAIANAS Ink Campaign
Award: Wood Pencil
Wood Pencil / Illustration / Poster Advertising / 2009
We needed to revive Havaianas sandals in the US market. The best way to do this was to highlight the vast choice of colours, casual style and fun of these sandals. We created a colourful, vibrant and organic graphics, which mimic the composition of the inks that make the different coloured sandals. The campaign highlights the variety of colours and the casual style of the sandals.
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