NYC & Company needed to support the launch of its new website, nycgo.com. The website would be the ultimate resource for all New York City information; it needed a campaign that was simple, visually arresting and depicted the type of information you could find on the site. Steven Wilson was commissioned by BBH New York to create a series of iconic illustrated images. Each image represented an aspect of New York City that you can find on the website. BBH New York wrote the line 'Ask New York City about New York City' to highlight that the site is the most authentic and reliable source of New York City information. The posters ran in Italy, Spain and the UK as bus shelters. The outdoor media presence in those markets was valued at nearly $5 million.
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