New Guardian News & Media Office

Guardian News and Media’s new 150,000 sq ft offices in London’s Kings Place are arranged over four floors. A key part of the brief was to develop a solution with low environmental impact. Our response was to make the directional signage out of cardboard. We designed a system of boxes which are screenprinted in vibrant colours and arranged to create dynamic asymmetric shapes. The use of the material is expressed by leaving the fluted cardboard edges exposed. Entrance branding consists of 3D letters which appear to be aligned when approaching the building from King’s Cross, but break up to become abstract when nearing the entrance. Manifestations consist of word pairings which express ‘plurality of opinion’.