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Coffee Heroes

Award: Wood Pencil

Wood Pencil / Graphic Design / Point of Sale / 2009

Celebrate your heroes at Bonanza Coffee Heroes! This is a small gourmet coffee house in the trendiest area of Berlin. Its goal was to build up a relationship with this very alternative audience, known to reject mass media, and to stand out from the competition. Berlin is the mecca of street art. So we just united street art and heroes. With a series of stencils, the coffee was used to print the faces of cool, alternative heroes, like Muhammed Ali, Obama and Marlon Brando, allowing the audience to 'drink' their idols. Three days before the American elections, Barack Obama’s face was printed on hundreds of cups of coffee, which were served to customers.

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