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Diamond / Mansion / Rolls Royce

Award: Wood Pencil

Wood Pencil / Graphic Design / Point of Sale / 2009

The Hong Kong Jockey Club Mark Six Lotteries is a weekly draw where players pick numbers in the hope they’ll win the jackpot. Jackpots often reach millions of dollars, making winners instant millionaires and able to afford the things they could only ever dream of before. The campaign utilises the methods ticket players use to pick their lucky numbers.

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