• Loading…

60|40 Logo

Award: Wood Pencil

Wood Pencil / Graphic Design / Logos & Typefaces / 2009

60|40 consists of three independent artists committed to bringing the applied arts into the 21st Century. They aim to expand the environment for experimental applied arts through their work and writing, as well as make public a passionate commitment to the future of craft practice in the UK. 60|40 approached Purpose to create a bold identity for the newly launched group. The new identity had to challenge current perceptions of contemporary crafts, which are perceived by many as stuffy and old fashioned. 60|40 needed a logo that could work as a stamp of ownership. Our response was to create a confident identity rooted in the balance and ambiguity of the 60|40 name.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again