These posters mark the beginning of a new season at Kaleidoskop Theatre. With e-Types, Kaleidoskop set out to establish a newfound pertinence for the theatrical arts, wanting to communicate a modern and relevant theatre, with an aesthetic that can fathom the very contemporary themes dealt with in modern drama, to a dynamic urban audience. E-Types focused on a visual style that referenced pop art and punk, keeping the underground theatre's vibe and energy intact. They also created a recognisable and powerful visual statement that stood out in the streets of Copenhagen, setting new standards for how theatres communicate in the process.
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