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Green Stamps

Award: Wood Pencil

Wood Pencil / Graphic Design / Stamps / 2009

TNT contracted De Designpolitie for the largest stamp issue of 2008: the ‘green’ stamps. The idea was to come up with ten themes for ten stamps which were translated into optimistic designs for a better world. The realisation that this would be the largest stamp issue of 2008 was hugely exciting. Our only concern was that the stamps did not come across as being sanctimonious. How do you ensure that you don’t rap people on the knuckles, you aren't negative, and yet, even if only in a modest way, you manage to create some awareness? As we also did the research ourselves, it really became our project. The only thing we didn’t manage to push through was a stamp about CO2 compensation for air travel, as TNT did not want any connotations of its recently acquired Boeings.

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