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Natural Medium

Award: Wood Pencil

Wood Pencil / Graphic Design / Greeting Cards & Invitations / 2009

In Cannes Lions 2008, our agency presented the 'Designing Naturally' workshop, which discussed the role of design as a tool to transform the future. For our invitations, we asked our team to select images that, along with the time and date of our workshop, were laser printed on fallen leaves collected from the streets of Rio de Janeiro. Simple, different, meant to be looked at against sunlight – our invitation became a new medium, a flyer that is actually supposed to be thrown away on the ground. Paint free, borrowed from nature for a purpose and then returned to it.

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