Tokyo Railway System / New York City Railway System / Seoul Railway System
Award: Wood Pencil
Wood Pencil / Graphic Design / Leaflets / 2009
City Railway System is a new approach to projecting the identity of a city onto its subway map. Whereas standard subway maps aim to convey information as clearly and concisely as possible, City Railway System by ZERO PER ZERO is distinguished by grafting symbolic elements of each city onto the map, while also preserving clarity. We introduced the traditional heart shape from Milton Glaser's I LOVE NY logo as the symbol for New York City. For Seoul, we chose the representation of the Han River as the curvature in the Tae-Geuk mark of the national flag of Korea, and for Tokyo, the sun disc of the Japanese national flag. The railway map itself is also a good souvenir.
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