Hide-and-Seek Booklet
Award: Wood Pencil
Wood Pencil / Graphic Design / Catalogues & Brochures / 2009
Many banks keep their clients in the dark about their own allowances. They hide due charges and commissions in the fine print, or do not repay so-called kickbacks. To show that the Quirin Bank is different, the agency was asked to unveil questionable methods in the banking sector in an ironic and entertaining way. To explain the banks’ common tricks to the clients, the agency created a booklet called 'The most popular hide-and-seek games in private banking' – complete with instructions for bankers and a request asking the client to become a spoilsport.
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