• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Paste Catalogue

Award: Wood Pencil

Wood Pencil / Graphic Design / Catalogues & Brochures / 2009

Not For Commercial Use is an ongoing promotional campaign by Build for the printers Generation Press. 'Paste' is the first in the series; it is an exploration of the relationship of print and graphic design, and of the response it can provoke from idle passers-by in the street. It ran anonymously for several months prior to the publication of the catalogue. As a campaign, 'Paste' was disparate in its nature, formed of a series of postcards, posters, postings, pastings, mailouts and virals which were at best ephemeral, and at worst unseen. Everything pointed to a website but nobody knew what notforcommercialuse.com was about or who was behind it. The 'Paste' catalogue was designed as the final piece, the story told. A chance to bring all the pieces together, to say thanks to all involved, to reveal, and have something beautiful to hold. Nothing in the series, including the catalogues, was sold, holding true to the project manifesto that everything should be 'Not For Commercial Use'.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again