• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Pizza Boxes

Award: Wood Pencil

Wood Pencil / Direct / Direct Mail Door Drop Medium Volume 10,001-100,000 / 2009

In September 2008, a print, online and outdoor advertising campaign was launched for 'The Economist' in Philadelphia, as one city in a cross-country promotional blitz. To reach college students, 80,000 Economist-branded pizza boxes emblazoned with Economist-inspired pie charts were distributed to pizzerias close to large college campuses in the Philadelphia area.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again