Find Me a Home
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail Door Drop Low Volume 501-10,000 / 2009
The Sydney Dogs & Cats Home briefed us to find a home for the 11 dogs that had been with them long-term, as these animals were seriously running out of time. Our secondary objective was to raise money for the home. We decided to remind people how good it feels to have a dog in their lives, so we brought the experience to life by placing cardboard cut-outs of dogs in car windows. We used photographs of the home's actual dogs and focused our activity on major car parks all over Sydney. In the weeks following the campaign, every one of the 11 dogs found a home. In addition, donations were up 20 per cent on the previous year.
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