Gutka, an indigenous form of tobacco, has become a fixture in the mouths of millions of Indians, causing 80,000 cases of oral cancer every year. After Gutka is consumed, the leftover juice is usually spat onto a wall, causing an unsightly red stain that remains on the wall. These stains have become a part of the Indian landscape. When Cancer Patients Aid Association wanted to make the masses aware of the evils of Gutka, we used these stains to our advantage and created graffiti that looked as if the Gutka user was puking blood. Even with a minuscule budget of 100,000 Indian Rupees ($3,000) the message spread across 23 cities.
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