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Inlay Box

Award: Wood Pencil

Wood Pencil / Direct / Ambient / 2009

DHL wanted to inform its existing customers about the new improved Asia service. DHL customers use special DHL boxes for their shipments. Just phoning DHL is enough to get the boxes delivered within a day, totally free of charge and ready to use. Our solution was to provide DHL boxes with a very special inlay. The inlay, at the bottom of the box, shows another open box and together they make a long 'tunnel'. At the end of the 'tunnel' there is an Asian person handing over something. In the Hong Kong version the Asian person hands over a toy box, in the Shanghai version a laptop, and in the Beijing version a shoe. The text says, 'The fastest way to Hong Kong/Shanghai/Beijing. Take a look at www.dhl.nl to see our sharp prices’.

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