• Loading…

Karaoke Shower Curtain

Award: Wood Pencil

Wood Pencil / Direct / Print / 2009

Leire Martínez, the face of Herbal Essences in Spain, became the new lead vocalist of La Oreja de Van Gogh, Spain's most famous pop band. So when they released their new album last summer, we saw a great opportunity to reinforce this endorsement and make the most out of this peak moment in Leire’s popularity. We found the connection between shampoo and music in a simple insight – people like to sing in the shower. We created a 'karaoke shower curtain' of the band’s first single. This idea outshone the usual promotions by giving away a useful, memorable gift that linked the brand and the band – shampoo and pop music – in a surprising way.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again