• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Village Where Nothing Ever Happens / A Walk Through Miravete / Pebble / Tavern

Award: Wood Pencil

Wood Pencil / Direct / Moving Image / 2009

Conect empirically demonstrated the advertising efficiency of Pay TV channels through a real exercise involving four steps: 1) Choose an unknown and never-advertised-on-TV product. 2) Launch an advertising campaign only on Pay TV, with a clear call to action to the product and its website. 3) Measure variables (knowledge, awareness, traffic, sales) before, during and after. 4) Accredit Pay TV for the experiment’s efficiency and announce it to the market. We decided on a challenge: create a different, unexpected tourism campaign. Amid tourism campaigns boasting a huge range of activities, we chose to invite people to do nothing: 'Here nothing ever happens. How long has it been since nothing happens to you? Come to Miravete. www.thevillagewherenothingeverhappens.com'. Four TV spots, starring its 12 inhabitants, were broadcast exclusively on Pay TV channels, and invited viewers to the village and its website.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again