adidas miCoach Core Skills
Award: Wood Pencil
Wood Pencil / Digital Installations / Digital Installations / 2009
Adidas miCoach Core Skills is a totally new retail experience that invites visitors to adidas sport performance stores to test their core athletic skills using a range of exciting, interactive tools. The aim was to create an engaging brand experience that would reinforce the adidas brand promise of 'enabling a better you'. Crucial to Core Skills’ success is the innovative way it turns high-end sports technology into an accessible, fun on-brand experience. Latest touch-screen technology, an intriguing environmental design and a media-rich website are combined to provide a tangible consumer benefit by helping customers understand sport and improve fitness. Core Skills is now being rolled out internationally, following its successful launches in Berlin and Paris in 2008.
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