• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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The Memory Project

Award: Wood Pencil

Wood Pencil / Digital Installations / Digital Installations / 2009

Over time, we have kept our personal memories safe in diaries, photo albums and shoeboxes. We are now increasingly relying on hard drives, servers, websites and mobile phones to capture and store our digital memories. O2 Bluebook offers O2 customers online storage of texts, numbers and photos, ensuring nothing is lost. Devised to create awareness and spur engagement, the Memory Project was an immersive offline and online digital experience. The installation, a 10ft tall interactive structure, housed 11 cameras recording a digital panorama of its location every minute. These captured digital memories were stored on built-in hard drives. Visitors could explore them on screens inside the installation, or at home on the website. The Memory Project toured to London, Edinburgh and Liverpool.

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