In an effort to reconnect with disenfranchised fans, we decided to strip the glitz and glamour from the game and have the players stare at camera and speak from the heart. We filmed the 48 most famous players from 16 different teams. They all delivered the exact same script in the exact same cadence, repeating the words from a pre-recorded track they could hear on an invisible earpiece. Shooting over 48 players on green screen gave us the library of footage we needed to promote any game on any night.
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