• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

PUMA Il Mostro

Award: Wood Pencil

Wood Pencil / Branding / Brand Applications Branded Environments / 2009

In 2008, PUMA became a competitor in, and official supplier of the 2008 Volvo Ocean Race. GBH were briefed to create all branding and design for PUMA’s involvement, which included creating the livery of the race boat itself. It was key that the PUMA philosophy of doing things its own way was on display in the usually corporate world of sailing. Named ‘II Mostro’ (Italian for monster) after PUMA’s biggest selling shoe, the boat was designed to look just like the shoe. In addition, GBH designed a ‘boating’ typeface, which was used for the 'Il Mostro' logotype and formed the basis of the overall branding for PUMA ocean racing, the team, advertising and merchandise.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again