Award: Wood Pencil
Wood Pencil / Branding / Brand Applications: Printed Material / 2009
In September 2008, a print, online and outdoor advertising campaign was launched for 'The Economist' in Philadelphia, as one city in a cross-country promotional blitz. To reach college students, 80,000 Economist-branded pizza boxes emblazoned with Economist-inspired pie charts were distributed to pizzerias close to large college campuses in the Philadelphia area.
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