• Loading…

Identity for Vasily Kandinsky Retrospective, Munich

Award: Wood Pencil

Wood Pencil / Branding / New Branding Schemes: Medium Business / 2009

The Lenbachhaus museum in Munich conceived a Kandinsky retrospective in close cooperation with Centre Pompidou in Paris and Guggenheim in New York. For the Munich venue, a sponsor supported all communications. The brief was to create a new, image-based communications and media strategy in order to attract a broad German-speaking audience. Most people have heard the name Kandinsky, but fewer are as familiar with the painter’s work. So we began by using his name as a 'luxury' brand, without mentioning occasion, place, date or any other details. The new brand was presented to the public in September 2008 with a press advertisement and a classic outdoor poster campaign. At that stage, the URL was the only clue to identifying the exhibition. Later on, basic information was provided by attaching neon-coloured stickers to posters, billboards and press ads.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again