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Every Story Has a Beginning

Award: Wood Pencil

Wood Pencil / Book Design / Entire Books / 2009

Roland Berger Strategy Consultants is the biggest corporate and strategy consultant in Europe, and is always looking for new potential. But these talents are often the target of many companies and can choose between various job offers. A convincing look as an employer brand was needed to recruit competent staff. A high-quality, meticulously designed book and slipcase was developed to assist in recruiting. This intelligent, high-end approach aims to stimulate interest in a career at Roland Berger. Designed like old books, with the motto 'Every story has a beginning', first sentences of famous works are cited. After many first sentences, which resemble the beginnings of an outstanding, the reader is invited to start his own story at Roland Berger.

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