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Bushman & Eskimo / Husky & Camel / Mountain Goat & Crocodile

Award: Graphite Pencil

Graphite Pencil / Art Direction / Press Advertising / 2009

To promote Jeep’s superior all-terrain capability, we overlapped two images of objects that are polar opposites to form the outline of the car, creating the impression that Jeep can go anywhere. As for applying a clean design style to the concept, well, we hope that it will make Jeep stand out from all the advertising in the car galaxy.

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