The goal was to raise awareness and funds for the northern towns of Argentina that are affected by huge floods. A house was built inside a lake in the middle of the downtown area of Buenos Aires, next to the planetarium. The area is a nerve centre for urban movement and tourism, similar to Central Park in New York City or the Parque del Retiro in Madrid. A sign read, 'The North of Argentina needs your help.' Next to it, there was a telephone number for people to call to make the donations. Thousands of people saw the house on their way to work. The whole country learned about it on TV news shows, the radio, and in newspapers. Over 60,000 calls and donations were made, but most importantly, citizens became aware of the sufferings experienced by part of the population, 1,500 km away.
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