• Loading…

Jealous Lovers

Award: Wood Pencil

Wood Pencil / Ambient / Ambient / 2009

To promote new production company Jealous Lovers, we targeted four of New Zealand’s top creative directors. We found out which rival directors they’d used to shoot their most recent TVCs. We then located their vehicles. On the windscreens, we attached tailor-made decals with personalised messages, relevant to their relationship with the ‘other’ director. We also left magnetised pickaxes in their bonnets, branded with the Jealous Lovers web address. Insiders then broke it to the directors that someone was trashing their vehicles. We covertly filmed their horrified reactions. Still shots were then seeded to industry blogsites along with a link to jealouslovers.tv, where creatives could view their reactions. Later that day, we sent the directors each a T-shirt, showreel and an 'apology note'.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again