• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Jealous Lovers

Award: Wood Pencil

Wood Pencil / Ambient / Ambient / 2009

To promote new production company Jealous Lovers, we targeted four of New Zealand’s top creative directors. We found out which rival directors they’d used to shoot their most recent TVCs. We then located their vehicles. On the windscreens, we attached tailor-made decals with personalised messages, relevant to their relationship with the ‘other’ director. We also left magnetised pickaxes in their bonnets, branded with the Jealous Lovers web address. Insiders then broke it to the directors that someone was trashing their vehicles. We covertly filmed their horrified reactions. Still shots were then seeded to industry blogsites along with a link to jealouslovers.tv, where creatives could view their reactions. Later that day, we sent the directors each a T-shirt, showreel and an 'apology note'.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again