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Churnmore 'A True Taste of Brand Management'

Award: Wood Pencil

Wood Pencil / Writing for Design / Graphic Design / 2008

The brief: To create a book targeted at the managers of big marketing-led businesses to raise the profile and awareness of Williams Murray Hamm. The solution: A case study on a fictional brand, Churnmore, which humorously recognises the cycles and pitfalls observed in big brand management. This approach promoted the insight, creative difference and bravery of Williams Murray Hamm, and was a world away from typical industry credentials and case studies.

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