Churnmore 'A True Taste of Brand Management'
Award: Wood Pencil
Wood Pencil / Writing for Design / Graphic Design / 2008
The brief: To create a book targeted at the managers of big marketing-led businesses to raise the profile and awareness of Williams Murray Hamm.The solution: A case study on a fictional brand, Churnmore, which humorously recognises the cycles and pitfalls observed in big brand management. This approach promoted the insight, creative difference and bravery of Williams Murray Hamm, and was a world away from typical industry credentials and case studies.
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