• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Stories in Oil

Award: Wood Pencil

Wood Pencil / Writing for Design / Graphic Design / 2008

To convince specialist journalists and top decision-makers of the low fuel consumption of BlueTec, we wrote a series of short stories that gave a completely new emotional charge to the topic of saving fuel. The short stories emphasised how much time and power was invested by the Earth just to get one drop of fuel. To give the piece greater impact, real motor oil was used for the illustrations. The Stories in Oil campaign led to a significant increase in press tests, and some of the stories even appeared in relevant trucker magazines.

  • Stories in Oil
  • Stories in Oil
  • Stories in Oil
  • Stories in Oil
  • Stories in Oil
  • Stories in Oil

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again