Waitrose Fresh Herbs
Award: Wood Pencil
Wood Pencil / Writing for Design / Packaging / 2008
Waitrose Herbs have a lot to say for themselves. Each minimally packaged pot carries bold tabloid style text, telling you all you may not know, about the contents. Guest herbs make an exclusive and seasonal appearance with a splash of red in the headline. Herbs are as rich in myth and magic as they are in minerals and vitamins. This was a great opportunity to spread the word and present some real shelf talkers.
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