• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

The Brave & the Beautiful

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Press Advertising / 2008

If there’s a sport almost perfectly designed to keep an Australian away, it’s Polo. They imagine silver platters laden with caviar and truffles; endless crystal flutes filled with champagne, the braying laughter of the privileged few. And they’re absolutely right. Getting them to go meant repositioning Polo the Australian way. We didn’t fight what it was, we accepted it. Then we took the piss. So thanks to a brave client, a great strapline from Phil Leece and the Aussie crowds who turned up to watch something other than merciless bloodletting.

  • The Brave & the Beautiful
  • The Brave & the Beautiful
  • The Brave & the Beautiful
  • The Brave & the Beautiful

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again