Stu Osborn
Award: Graphite Pencil
Graphite Pencil / Writing for Advertising / TV & Cinema Advertising / 2008
Microsoft wanted to extend awareness and interest in their People Ready Business effort. People Ready is Microsoft’s business vision – a vision that believes people are a company’s greatest asset and, if you give them Microsoft software, they’ll deliver for the company. Given that there was already a traditional corporate brand campaign out there to seed Microsoft’s People Ready philosophy, Microsoft wanted to take the idea outside of the realm of a conventional advertising effort.
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