• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Stu Osborn

Award: Graphite Pencil

Graphite Pencil / Writing for Advertising / TV & Cinema Advertising / 2008

Microsoft wanted to extend awareness and interest in their People Ready Business effort. People Ready is Microsoft’s business vision – a vision that believes people are a company’s greatest asset and, if you give them Microsoft software, they’ll deliver for the company. Given that there was already a traditional corporate brand campaign out there to seed Microsoft’s People Ready philosophy, Microsoft wanted to take the idea outside of the realm of a conventional advertising effort.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again