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The Riddle

Award: Wood Pencil

Wood Pencil / Writing for Advertising / TV & Cinema Advertising / 2008

Our pockets are places of great mystery and wonder. They carry everything from money to, as we discovered, insects. Over five days, hundreds of people were asked to show us what they carried in their pockets. What they showed revealed a lot about them and their lives. It also served as a metaphor for what we carry on our mobile devices.

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