Sabrina Setlur is Germany’s most successful hip hop artist. ‘Rot’ (Red) is her sixth studio album. The online campaign needed to promote the artist and her album in order to support sales. New fun tools were developed in order to reach and expand the existing community of fans. The album, including the single ‘Lauta’ (Louder), influenced the creative idea. Therefore the online campaign was completely designed in the signature colour red.
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