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Le Passage

Award: Wood Pencil

Wood Pencil / Websites / Animation & Motion Graphics / 2008

Le Passage is a celebration of La Famille Artois’s 600 years of brewing traditions and craftsmanship. The site is a homage to that heritage as well as an interactive dramatisation of ‘Pass on Something Good’. The first visit takes you to a site without any visible navigation. Instead you sit back and enjoy as an interactive animated film starts playing, bringing the concept of ‘Pass on Something Good’ to life. As the story unravels, the site’s content turns out to be embedded within the narrative of the film. Each scene is inspired by the site’s different sections, and the viewer is given the opportunity to experience the content or to keep watching as the adventure unfolds.

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